Senior · Lead · Staff Product Designer · Design Engineer

I design products people love,
and now I build them too.

Product designer with 10+ years across SaaS and fintech, shaping everything from research to launch. I've led design on products with 1M+ downloads and a 4.9★ rating. These days I also ship them end to end, from Figma to production code with AI.

1M+
App downloads on products I led
4.9★
Store rating across 30k+ reviews
15+ yrs
Designing digital products
0→1
Products built from the ground up

Selected work

Case studies
Featured · solo build

Argotek CRM & sales pipeline, built solo

Designed and built a CRM and sales-pipeline app integrated with the company's ERP. I took it from concept to production solo, using Claude AI, and owned all of it: product thinking, UX, UI, and the code that shipped it.

Design engineeringArgotek · 2026CRM + ERP · Claude AI
Read case study →
01

Respondent: taking the product AI-native

Leading product design across both sides of a two-sided research marketplace. Drove the strategy to make the researcher app AI-native and reshaped the participant marketplace to grow engagement and liquidity, with a brand refresh supporting the reposition.

Product strategyRespondent · 2025
Read case study →
02

Style Arcade: turning data into business decisions

Partnered directly with the CEO to turn strategic ideas into shipped product. Designed analytics and forecasting features that drove retailers' buying, pricing, and markdown decisions, lifting the platform's commercial value.

Product strategyStyle Arcade · 2022
Read case study →
03

Beforepay: 0→1 on a category-defining fintech

Founding designer who shaped the product from concept to launch for Australia's first pay-advance app. Owned the core experience and early growth decisions behind 1M+ downloads and a 4.9★ rating across 30k reviews.

Product strategyBeforepay · 2019-22
Read case study →

Designer who ships

Design engineering

I've always designed close to the build, owning design systems, production specs, and tight loops with engineering. Now I take that further and create working apps solo, from first sketch to deployed product, using modern front-end tooling and AI.

Most recently I designed and built Argotek's CRM and sales pipeline, a full app integrated with their ERP, taken from concept to production solo with Claude AI. There was no hand-off: the product thinking, UX, UI, and code were all mine.

Where I add value: design systems that scale, interaction and motion, and turning ambiguous problems into shipped product, as a designer, an engineer, or both.

Figma Design systems React Tailwind HTML / CSS / JS Prototyping AI tooling
~/ramil · process
// from idea to shipped
const product = design
  .research()
  .define('the real problem')
  .design({ system: 'scalable' })
  .prototype('in real code')
  .ship()

// → 1M+ downloads, 4.9★
May 2025 - Present
Product Design Lead
Respondent
Leading product design at a VC-backed research platform used by teams at Canva, Anthropic, and Stripe. Driving the strategy to take the researcher app AI-native, reshaping the participant marketplace to grow engagement and liquidity, and refreshing the brand to support the reposition. Sydney · Hybrid.
2024 - 2025
Product Design Lead
Law of the Jungle
Led product design, wireframing, and UX research, owning the experience end to end across client products.
2022 - 2024
Product Design Lead
Style Arcade
Worked directly with the CEO to turn strategic ideas into product that drove measurable business results. Designed analytics and forecasting features shaping retailers' buying and pricing decisions, and led a third-party design team to deliver.
2019 - 2022
Design Lead · Founding Team
Beforepay
Founding team member behind Australia's first pay-advance app. Owned the product experience from concept to launch and the decisions behind early growth, reaching 1M+ downloads and a 4.9★ rating across 30k+ reviews. Onboarded the first users and built the company's design stack.
2016 - 2019
Product Designer
SafetyCulture
Led a team maintaining the internal design system and introduced new patterns across tools and platforms. Owned production specs and design reviews with PMs, engineers, researchers, and customer success.
2008 - 2016
Earlier: Head of Design & senior UI/UX roles
TrustedCompany · Ezypay · BlastAsia
Nearly a decade across Sydney, Kuala Lumpur, and Manila building digital products, from web and UI design to leading design as Head of Design.

What I do

Capabilities
01

UX & product design

From wireframes and user journeys to shipped flows, using the right UX technique to deliver a great experience.

02

Visual & brand design

Visually compelling design that aligns with brand identity, with a strong eye for type, layout, and detail.

03

Design systems

Scalable systems and patterns that keep teams fast and products consistent across platforms.

04

Prototyping

Interactive prototypes in Figma, and increasingly in real code, to test ideas and feel the interaction.

05

User research

Research and usability testing to ground decisions in real user needs, not assumptions.

06

Design engineering

Building and shipping working apps end to end with React, Tailwind, and AI, from design through to production.

About

Hi, I'm Ramil

A lead product designer who builds user-centered products, and ships them.

I've spent the last decade leading the full design process across SaaS and fintech: research, strategy, visual craft, and the design systems behind them. I've taken products from a blank canvas to a million-plus downloads, and I care as much about the team and the decisions behind the work as the pixels.

Lately I've been closing the loop between design and engineering: creating apps solo, from design through to deployed code, with AI as a force multiplier. It makes me a sharper designer and a genuinely useful partner to engineering.

I'm open to senior, lead, or staff product design roles, and design engineering roles where designing and building live in the same person.

Let's work together

Have a role or a project?
ramilrama@gmail.com