Senior / Lead Product Designer · Design Engineer

I design products people
love, and now I build
them too.

Product designer with 10+ years across SaaS and fintech, shaping everything from research to launch. I've led design on products with 1M+ downloads and a 4.9★ rating. These days I also ship them end to end, from designs to implementation.

Sydney, Australia · Open to hybrid & on-site

1M+
App downloads on products I led
4.9★
Store rating across 30k+ reviews
10+ yrs
Designing digital products
Products built 0→1, from the ground up

Selected work

Case studies
Argotek CRM dashboard insights: real-time KPIs, pipeline by stage and recent activity
Featured · solo build

Argotek CRM & sales pipeline, built solo

Designed and built a CRM and sales-pipeline app integrated with the company's ERP. I took it from concept to production solo, using AI tooling, and owned all of it: product thinking, UX, UI, and the code that shipped it.

Design engineering Argotek · 2026 · CRM + ERP · AI-assisted
Read case study →
Respondent rewards: a participant's total earnings surrounded by gift-card brands

Respondent: rebrand & participant redesign

Design lead across both sides of a two-sided research marketplace. Led a full brand refresh and an end-to-end redesign of the participant experience, from first sign-up to getting paid, mapped across an interactive flow canvas of every screen.

Product design Respondent · 2025–Present
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Style Arcade buy calculator beside fashion product cards with unit and sell-through stats

Style Arcade: turning data into business decisions

Partnered directly with the CEO to turn strategic ideas into shipped product. Designed analytics and forecasting features that drove retailers' buying, pricing, and markdown decisions, and built a Figma design system that cut design time by 25%.

Product design Style Arcade · 2022–2024
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Beforepay onboarding on a phone: available balance, cash out now and get your pay when you say

Beforepay: 0→1 on a category-defining fintech

Founding designer who shaped the product from concept to launch for Australia's first pay-advance app. Owned the core experience behind 1M+ downloads and a 4.9★ rating across 30k reviews.

Product design Beforepay · 2019-22
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In-depth case study: AI-native design
Real product design and the full thinking behind it. Password available on request.
Enter password →

Designer who ships

Design engineering

I've always designed close to the build, owning design systems, production specs, and tight loops with engineering. Now I take that further and create working apps solo, from first sketch to deployed product, using modern front-end tooling and AI.

Most recently I designed and built Argotek's CRM and sales pipeline, a full app integrated with their ERP, taken from concept to production solo with AI tooling. There was no hand-off: the product thinking, UX, UI, and code were all mine.

To make that repeatable, I author design guidelines (design.md) and reusable agent skills so AI tooling generates consistent, on-brand, production-ready UI at speed.

Where I add value: design systems that scale, interaction and motion, and turning ambiguous problems into shipped product, as a designer, an engineer, or both.

Figma Design systems React Tailwind HTML / CSS / JS Prototyping AI tooling Agent skills · design.md
~/ramil · process
// from idea to shipped
const product = design
  .research()
  .define('the real problem')
  .design({ system: 'scalable' })
  .prototype('in real code')
  .ship()

// → 1M+ downloads, 4.9★
TasteKit

I built this so your vibe-coded products don't look like AI slop. Free, real design systems ready to drop into Cursor, Claude Code or Lovable.

Explore TasteKit
May 2025 - Present
Product Design Lead
Respondent
Leading product design at a VC-backed research platform used by teams at Canva, Anthropic, and Stripe. Led a full UI and UX rehaul of the participant marketplace app to grow engagement and liquidity, and refreshed the brand to support the reposition. Sydney · Hybrid.
2022 - 2024
Product Design Lead
Style Arcade
Worked directly with the CEO to turn strategic ideas into product that drove measurable business results. Designed analytics and forecasting features shaping retailers' buying and pricing decisions, and led a third-party design team to deliver.
2019 - 2022
Design Lead · Founding Team
Beforepay
Founding team member behind Australia's first pay-advance app. Owned the product experience from concept to launch, reaching 1M+ downloads and a 4.9★ rating across 30k+ reviews. Onboarded the first users and built the company's design stack.
2016 - 2019
Product Designer
SafetyCulture
Designed Spotlight, a standalone SafetyCulture app focused on incident reporting, shaping its experience end to end. Partnered closely with PMs, engineers, and researchers on production specs and design reviews.
2008 - 2016
Earlier: Head of Design & senior UI/UX roles
TrustedCompany · Ezypay · BlastAsia
Nearly a decade across Sydney, Kuala Lumpur, and Manila building digital products, from web and UI design to leading design as Head of Design.

What I do

Capabilities
01

UX & product design

From wireframes and user journeys to shipped flows, partnering with CEOs and product teams from blank canvas to launch.

02

Visual & brand design

Visually compelling design that aligns with brand identity, with a strong eye for type, layout, and detail.

03

Design systems

Scalable systems and patterns that keep teams fast and products consistent across platforms.

04

Prototyping

Interactive prototypes in Figma, and increasingly in real code, to test ideas and feel the interaction.

05

User research

Research and usability testing to ground decisions in real user needs, not assumptions.

06

Design engineering

Shipping working apps end to end with React, Tailwind, and AI, and designing AI into core product workflows, not bolting it on.

About

Hi, I'm Ramil

A lead product designer who builds user-centered products, and ships them.

I've spent the last decade leading the full design process across SaaS and fintech: research, product thinking, visual craft, and the design systems behind them. I've taken products from a blank canvas to a million-plus downloads, and I care as much about the team and the decisions behind the work as the pixels.

Lately I've been closing the loop between design and engineering: creating apps solo, from design through to deployed code, with AI as a force multiplier. It makes me a sharper designer and a genuinely useful partner to engineering.

I'm open to senior or lead product design roles, and design engineering roles where designing and building live in the same person. Based in Sydney, Australia, open to hybrid and on-site.

Let's work together

Have a role or a project?
ramilrama@gmail.com

Sydney, Australia · Open to hybrid & on-site