Designing product that drives retail decisions
Style Arcade: turning data into decisions
Introduction
Style Arcade is a SaaS platform that helps fashion retailers optimise assortments, forecast demand, and boost profitability. As Product Design Lead I worked directly with the CEO to turn strategic ideas into product, designing features that shaped retailers' buying, pricing, and markdown decisions and lifted the platform's commercial value.
Assortment planning & forecasting
Buy Calculator
Facilitates purchasing decisions for new products, re-ordering best sellers, or maintaining core lines. The AI-powered calculator provides recommendations based on colour, seasonality, and visual attributes to ensure optimal stock levels.
Size Calculator
Helps identify the ideal size distribution across regions, brands, and categories, keeping stock in the most demanded sizes while minimising markdowns on less popular ones.
Ecommerce & retail
Retail Trade Analytics
Custom reporting for individual retail locations, covering sales, returns, and stock levels, so in-store teams can visually analyse product performance and make informed decisions.
Returns Insights
Detailed analysis of return reasons like fit, quality, and sizing, combined with customer feedback to help teams improve product offerings and satisfaction.
Results
The features drove measurable improvements in operational efficiency and decision-making for Style Arcade's clients:
- Increased sales. Optimised assortment planning and forecasting contributed to higher full-price sales and reduced markdowns.
- Enhanced customer satisfaction. Insights from the Returns feature helped address common issues, improving product quality and fit.